Miami Openings Radar Protocol

Miami Openings Radar Protocol

Purpose: maintain an adaptive feed of newly opening Miami food, cafe, market, and hospitality businesses that are worth Koatji outreach.

This is not a single-source scrape. New openings are noisy. One signal means "maybe." Two independent signals means "watch." Three aligned signals means "work this lead."

Operating Thesis

The best Koatji moment is before a shop has locked its beverage program.

The radar should catch prospects at four stages:

1. Buildout - permit, construction, certificate, plan review, or business registration activity.
2. Pre-open - "coming soon," hiring, menu testing, buildout photos, soft-opening language.
3. Soft open - limited hours, first posts, Resy/OpenTable listings, local coverage.
4. Newly open - media coverage, first reviews, active menu, ready for outreach or visit.

The protocol should avoid chasing every restaurant. It should prioritize shops where Koatji has a realistic product fit: specialty coffee, matcha, bakery cafes, health-forward restaurants, upscale markets, juice/wellness, coworking cafes, hospitality groups, and design-forward neighborhood concepts.

Source Tiers

Tier 0 - Official Early Signals

These are the earliest but least human-readable signals.

Important source notes:

• Miami-Dade's Local Business Tax ArcGIS layer exposes useful fields including `BUSSDATE`, `NEWBUS`, `BUSNAME`, `BUSADDR`, `BUSCITY`, `CLASSDESC`, `CATGRYNAME`, `OCCDESC`, `BUSNAICSCD`, `PHONENO`, `EMAIL`, `LAT`, and `LON`.
• City of Miami's public Data Explorer includes building permit open data and business licensing resources.
• Miami Beach Civic Access is the live service portal for permits, planning, business tax receipts, and code compliance.

Tier 1 - Market-Ready Signals

These are less early, but much better for sales timing.

Tier 2 - Social Confirmation

This layer determines whether a lead is alive and whether the brand feels like Koatji.

Watch for:

• Instagram bio: `coming soon`, `soft opening`, `now open`, `grand opening`, `opening soon`
• Posts showing buildout, staff hiring, training, drink testing, first service, friends-and-family night
• Menu images with matcha, espresso, latte, chai, smoothies, wellness drinks, bakery, breakfast
• Tags from known Miami operators, designers, chefs, baristas, hospitality groups
• Follower/comment quality, not just follower count

Tier 3 - Human Verification

Human verification is required before outreach unless the lead comes from a trusted warm source.

Minimum verification:

• Business is real and local.
• Address is not a home office, warehouse-only address, or corporate back office.
• The business has an actual consumer-facing food/beverage use case.
• Contact route exists: email, website form, Instagram DM, phone, or visit.
• No obvious anti-ICP signal.

Lead States

Feed Output

Every run should produce four views.

1. Fresh Radar

New candidates discovered in the last 7 days.

Columns:

• `discovered_at`
• `business_name`
• `address`
• `city`
• `source_count`
• `opening_stage`
• `opening_confidence`
• `icp_score`
• `outreach_priority`
• `recommended_action`

2. Outreach Ready

Verified leads where the next action is clear.

Columns:

• `business_name`
• `contact_method`
• `decision_maker`
• `why_now`
• `why_koatji`
• `opening_stage`
• `recommended_channel`
• `owner`
• `due_date`

3. Route Ready

Leads worth visiting physically.

Columns:

• `business_name`
• `address`
• `neighborhood`
• `hours`
• `stage`
• `drop_reason`
• `sample_needed`
• `notes`

4. Watchlist

Strong but premature leads.

Columns:

• `business_name`
• `latest_signal`
• `missing_signal`
• `next_check_date`
• `watch_reason`

Canonical Lead Schema

Use this schema for CSV, SQLite, Supabase, or dashboard ingestion.

Scoring Model

Total score is 0-100.

A. Opening Timing Score, 0-25

• 25: soft-open or opening-week signal
• 22: active "coming soon" with staff/menu/buildout content
• 18: BTR/LBT/CU/new business signal within 60 days
• 12: permit/buildout signal, likely food/beverage but no social confirmation
• 5: vague rumor or old listing

B. ICP Fit Score, 0-30

Use the existing Koatji ICP standard.

• +8 specialty coffee, matcha, espresso, tea, bakery cafe, or wellness drinks
• +6 design-forward or premium brand
• +5 menu uses milk daily: latte, matcha, chai, smoothies, breakfast, pastry
• +4 health-forward, plant-based, organic, craft, local
• +4 1-5 locations or credible operator group
• +3 social feed has strong visual/aesthetic signal

C. Contactability Score, 0-15

• +6 direct email found
• +4 Instagram active and DM-friendly
• +3 phone found
• +2 decision-maker name found

D. Route Leverage Score, 0-10

• +5 near existing Miami account, warm contact, or planned route
• +3 dense cluster neighborhood
• +2 easy sample/drop logistics

E. Confidence Score, 0-15

• +5 official signal
• +5 social or map confirmation
• +3 media/reservation listing
• +2 two or more independent sources agree on name/address

F. Penalties

• -20 chain/franchise/corporate procurement
• -15 no beverage use case
• -12 stale signal older than 120 days with no movement
• -10 no contact path
• -10 address appears to be office/home/warehouse only
• -8 low-quality or inactive social presence

Priority Bands

Adaptive Loop

The radar should learn from results.

Every outreach result updates the feed model:

• If response is positive, increase weight for the strongest source family that found it.
• If no response after two attempts, reduce contactability confidence but do not reduce ICP fit.
• If lead is not open yet, move to `nurture` with a timed recheck.
• If lead is not food/beverage, mark source pattern as false positive.
• If a lead converts, store its source trail as a gold-standard detection path.

Monthly model review:

• Top 10 converted or high-quality Miami prospects.
• Top 10 false positives.
• Best source families by conversion.
• Best neighborhoods by conversion.
• Best opening stage for contact.
• Average days from first signal to outreach.

Cadence

Miami Neighborhood Focus

Initial high-value neighborhoods:

• Wynwood
• Design District
• Brickell
• Coconut Grove
• Coral Gables
• Little River
• Little Haiti
• Edgewater
• Miami Beach
• South Miami
• Midtown
• Downtown

Recommended Digest Format

Miami Openings Radar - YYYY-MM-DD

P0 - Work Now
1. Business Name - neighborhood
   Stage: soft open
   Why now: IG says opening week, Google listing active, BTR found
   Why Koatji: matcha + espresso + design-forward cafe
   Action: DM today, email tomorrow, visit this week

P1 - Strong
...

Watchlist
...

False positives suppressed
...

Outreach Rules

• Do not send automated outreach from only one weak signal.
• Do not contact if the business is clearly not open and has no public-facing contact path.
• For soft openings, use light language: "Saw you just opened / are getting ready to open."
• For permit-only leads, do not mention permits. Treat permits as internal timing intelligence.
• If a lead is Miami route-ready, prefer visit/sample over cold email when practical.

Implementation Path

Phase 1 - Manual Feed

Create `data/miami-openings-radar.csv` weekly from the source checklist. Use this protocol for scoring.

Phase 2 - Semi-Automated Feed

Build a script that:

1. Queries Miami-Dade LBT ArcGIS.
2. Pulls City of Miami permit/open-data records.
3. Reads media/RSS/web pages.
4. Normalizes name/address.
5. Diffs against previous snapshots.
6. Writes CSV/JSON digest.

Phase 3 - CRM Integration

Add qualified leads into the Koji contact database:

• `contacts.type = lead`
• `contacts.source = miami_openings_radar`
• pipeline stage `lead`
• score from radar model
• next action based on priority

Phase 4 - Route + Digest Automation

Post a weekly digest to the Koatji sales workspace and create route-ready lead batches for Miami visits.

Current Source Registry

• Miami-Dade Local Business Tax GIS: https://gisweb.miamidade.gov/arcgis/rest/services/BusinessTracker/MapServer/0
• Miami-Dade LBT metadata: https://gisweb.miamidade.gov/GISSelfServices/Data/HTML/LocalBusinessTax.htm
• City of Miami Data Explorer: https://www.miami.gov/Maps-Data/Data-Explorer
• Miami Beach Civic Access: https://www.miamibeachfl.gov/business/civicaccess/
• Miami-Dade Certificate of Occupancy / Certificate of Use: https://vote.miamidade.gov/global/economy/building/cert-of-occupancy.page
• Eater Miami Openings: https://miami.eater.com/openings
• The Infatuation Miami New Openings: https://www.theinfatuation.com/miami/guides/new-miami-restaurant-openings
• Resy New Openings: https://blog.resy.com/new-on-resy/